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The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty鈥檚 Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Black Dalmation Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

• no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
• and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 Black Dalmation Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

• Armed Forces Friendly
• UK Service Veterans And Leavers

We also pledge the following:

• Actively partnering with Got Your Six UK. We will use our local platform to promote their mental health and peer support initiatives, ensuring our clients and the wider community are aware of the vital work done at the Wincanton Hub.

• Commercial: Offering a 鈥淰eteran鈥檚 Value鈥� discount or a bespoke fee structure for serving personnel, veterans, and their families to ease the financial burden of moving.

• Health: Recognising the unique mental health challenges faced by the community, we will ensure our staff (and ourselves) are aware of GYSUK鈥檚 referral pathways to support clients who may be struggling during the high-stress period of a relocation.

• Housing: Acting as a specialist 鈥淭ransition Agent.鈥� We will provide free educational resources for those moving from Service Family Accommodation (SFA) to the private sector, helping them navigate credit checks, deposits, and the 鈥渃ivilian鈥� rental/purchase process.

• Civic responsibilities: Supporting local Remembrance events and GYSUK community projects through both physical volunteering and financial contributions from completed property transactions.

• Any additional commitment: Committing to a 鈥淒onation per Instruction鈥� model, where a portion of our commission from every home sold or let via a military referral is donated directly to Got Your Six UK to fund peer-led support.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.