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Closed consultation

Google’s general search services: proposed conduct requirements

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Summary

The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.

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Consultation description

In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.

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Updates to this page

Published 28 January 2026
Last updated 25 March 2026 show all updates
  1. Additional responses published.

  2. Consultation responses published.

  3. First published.

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