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Consultation outcome

Google’s general search services: proposed conduct requirements

This consultation has concluded

Detail of outcome

The CMA has imposed its publisher conduct requirement, data portability conduct requirement and on Google. A decision on the user choice conduct requirement will follow.

Feedback received


Original consultation

Summary

The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.

This consultation ran from
to

Consultation description

In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.

Documents

Updates to this page

Published 28 January 2026
Last updated 17 June 2026 Show all updates
  1. Fair ranking and data portability conduct requirements published. Foxglove response also published.

  2. Publisher conduct requirement published.

  3. Movement for an Open Web's response published.

  4. Additional responses published.

  5. Consultation responses published.

  6. First published.

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