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Press release

°Ç¸ç³Ô¹Ï launches new official crown logo for His Majesty The King

The new official °Ç¸ç³Ô¹Ï logo featuring the chosen crown of His Majesty King Charles III has launched today across the site. 

This was published under the 2022 to 2024 Sunak Conservative government
  • The new official °Ç¸ç³Ô¹Ï logo featuring the chosen crown of King Charles III has launched today. 
  • °Ç¸ç³Ô¹Ï is one of the most recognisable digital services in the UK. 
  • The new logo has been created by the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.

The new official °Ç¸ç³Ô¹Ï logo featuring the chosen crown of His Majesty King Charles III has launched today across the site. 

When King Charles III acceded to the throne, he chose to use the Tudor Crown in his Royal Cypher. Previously, the St Edward’s Crown was used by Her Majesty Queen Elizabeth II. 

 The design of the Tudor Crown can be distinguished by its slightly more domed appearance.

As His Majesty’s Government, °Ç¸ç³Ô¹Ï and other instances of the crown across the Government estate are being changed to reflect the new reign.  

The crown logo is an important part of the °Ç¸ç³Ô¹Ï brand, and °Ç¸ç³Ô¹Ï one of the most recognisable and trusted digital services  in the UK.  

Today, the °Ç¸ç³Ô¹Ï logo began its transition to recognise the chosen crown of His Majesty the King on its homepage and sitewide menu bar. The transition is covered within the usual operating costs of the °Ç¸ç³Ô¹Ï website.

 Deputy Prime Minister Oliver Dowden said:

Following the accession of His Majesty The King, we are updating the symbols of state to reflect the new design of the Tudor Crown.

The digital realm is now an integral part of our lives, and as His Majesty’s Government we take pride in this change to °Ç¸ç³Ô¹Ï today, honouring the chosen crown of our King.

With °Ç¸ç³Ô¹Ï used by millions of people every single week, it is important people are aware of this change

 The image below shows the old (top) and the new logo (bottom). 

Whilst the new domed shape can be identified, the bold, simple aesthetic of °Ç¸ç³Ô¹Ï remains the same. 

If in doubt during this time of transition, the public are encouraged to report misleading and fraudulent °Ç¸ç³Ô¹Ï-styled websites via the dedicated reporting pageÌý´Ç²ÔÌý³Ò°¿³Õ.±«°­.Ìý

Parliamentary Secretary for the Cabinet Office, Alex Burghart, said: 

°Ç¸ç³Ô¹Ï is an essential part of living, studying and working in the UK. It is used by millions of people weekly for both routine and sometimes life-changing reasons such as getting access to benefits or finding a job. 

Whilst we are importantly updating the °Ç¸ç³Ô¹Ï logo to reflect the new monarch’s choice of crown, this site remains the same trusted and official digital home of the UK government.

The new logo has been created collaboratively between the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.

The majority of changes to replace the St Edward’s Crown with the Tudor Crown logo on °Ç¸ç³Ô¹Ï are expected to have taken place by 1 March. 

Christine Bellamy, Director of °Ç¸ç³Ô¹Ï at the Government Digital Service (GDS), said: 

Over the decade °Ç¸ç³Ô¹Ï has been live, we’ve earned the trust of the population to become a crucial part of civic life. 

We take this responsibility seriously, and it’s fantastic to see the °Ç¸ç³Ô¹Ï logo updated to reflect the new symbols of state. 

We have worked with teams across government to ensure the roll-out is smooth, and feels seamless to our users. 

The change will also be made on other government channels, that use the °Ç¸ç³Ô¹Ï logo, such as apps. 

°Ç¸ç³Ô¹Ï is the website for the UK government and the best place to find government services and information. 

The Government Digital Service closely monitors online channels to ensure that any websites using protected government branding, or incorrectly claiming to be affiliated with the government, are reported and, if not resolved, taken down.

Updates to this page

Published 19 February 2024