UK already making the most of the Olympic opportunity
Initial findings show GREAT campaign is helping to make UK the ātop of mindā destination for investment and tourism.
VisitBritainās initial findings reveal that the first months of the campaign are helping the UK to outperform some of its key global rivalsĀ in attracting tourism and business audiences.
āItās fantastic news for Britain that one month before the Games begin, our GREAT campaign is already having such a positive impact on tourism and business,ā saidĀ Olympics Secretary of StateĀ Jeremy Hunt.
The also highlight that:
- The GREAT campaign has reached over 50% of the UKās premier international business audiences
- 44% of business people who saw the campaign said that āthe advertising motivated them to do business with the UKā
- The intention of foreign tourists to visit the UKĀ has increased more than for key competitors such as the US, Australia, France and Italy - potentially generating an extra spend of more than Ā£30 million
GREAT Campaign
The GREAT campaign was launched by the in New York last September and has been promoted through a number of high profile launches in major global cities, including with Prince Harry and with Lewis Hamilton.
Further information
- (September 2011)