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Guidance

Fake reviews

How businesses should comply with consumer protection law on consumer reviews.

From:
Competition and Markets Authority
Published
4 April 2025

Documents

Ref: CMA208

PDF, 380 KB, 29 pages

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Short guide for businesses: publishing consumer reviews and complying with consumer protection law

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Details

This guidance provides information about online reviews. If you have a business that publishes reviews or information about reviews, it will help you:

  • meet your legal obligations
  • understand what is prohibited by law

Questions raised during the consultation on unfair commercial practices have been answered in the summary. The CMA also understand what steps they should take to comply with legislative changes introduced in April 2025.

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Updates to this page

Published 4 April 2025

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