°Ç¸ç³Ô¹Ï

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Guidance

Changes to °Ç¸ç³Ô¹Ï

Find out why you may see some differences while using °Ç¸ç³Ô¹Ï, and how to know you're in the right place.

Overview

You may see some differences while using °Ç¸ç³Ô¹Ï. Its look and feel are being updated to make sure °Ç¸ç³Ô¹Ï works well for everyone, as it expands into new channels such as the °Ç¸ç³Ô¹Ï App and the °Ç¸ç³Ô¹Ï Wallet.

You can expect to see the old and new branding for a while as changes are made to the website and other °Ç¸ç³Ô¹Ï products. This is normal and you should continue using °Ç¸ç³Ô¹Ï as usual.

How to know you’re in the right place

On the website, you will see either the previous logo and wordmark:

The previous °Ç¸ç³Ô¹Ï logo and wordmark - the Tudor Crown with °Ç¸ç³Ô¹Ï written next to it with a dot between GOV and UK on a black background.

Or the new version:

The new °Ç¸ç³Ô¹Ï logo and wordmark - the Tudor Crown with °Ç¸ç³Ô¹Ï written next to it, with a light blue coloured dot up in the middle between GOV and UK on a blue background.

You will also see this updated wordmark in other channels, alongside new elements including:

  • greater use of colour, including the blue colour already featured on the °Ç¸ç³Ô¹Ï homepage
  • the introduction of animation into the °Ç¸ç³Ô¹Ï identity, primarily in the °Ç¸ç³Ô¹Ï App and on °Ç¸ç³Ô¹Ï’s social media accounts

As new °Ç¸ç³Ô¹Ï products and services are made available, they will use the updated visual identity.

Updates to this page

Published 25 June 2025

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