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Product Safety Report: 100cm Jumbo Soft Plush Elephant sold via Amazon (2607-0141)

Product Safety Report for 100cm Jumbo Soft Plush Elephant which as originally marketed, presented a serious risk of suffocation.

Summary

Product: 100cm Jumbo Soft Plush Elephant sold via Amazon

Hazard: TheÌýproduct wasÌýoriginally marketed as a pillow.ÌýIf used as a pillow in an unsupervised sleep environment, itÌýcould present a serious risk of suffocation to a child under 12 months.

Corrective action: Warning consumers of the risks and making the marketing of the product subject to prior conditions.

Product information

Type Toys – Dolls/Soft Toys (Non Powered)
Model Number 13022023Ìý
Amazon ASIN µþ084³Ò²Ï³Ý¹ó°ä8Ìý
Amazon Listing Name 100 cm Jumbo Soft Plush Elephant Giant Super Cuddly Toy Stuffed Pillow Cute Teddy Gift
Country of Origin China
Product Description Soft plush elephant with pink feet and ears.
Product Report and Image

Hazard

TheÌýproduct wasÌýoriginally marketed as a pillow.ÌýIf used as a pillow in an unsupervised sleep environment, itÌýcould present a serious risk of suffocation to a child under 12 months.Ìý

OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillowsÌýmay pose to babies:ÌýProduct Safety Alert (PA8).ÌýÌý

Further information on safe sleeping for babies can be found on the NHS website at the following link:ÌýÌý

The productÌýas originally marketedÌýdidÌýnot meet the requirements of the General Product Safety Regulations 2005.

Corrective action

Warning consumers of the risks and making the marketing of the product subject to prior conditions.ÌýÌý

On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy.Ìý

Consumers whoÌýpurchasedÌýthe product prior to 22 July 2025 areÌýadvised to reviewÌýthe Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment.

Additional information

PSD notification number: 2607-0141

Notified by: Office for Product Safety and Standards

Updates to this page

Published 28 July 2026