°Ç¸ç³Ô¹Ï

Skip to main content
Design

Making your service look like °Ç¸ç³Ô¹Ï

From:
Design community

Your site must look like °Ç¸ç³Ô¹Ï if it’s on one of the following domains:

  • gov.uk/myservice
  • myservice.service.gov.uk
  • myblog.blog.gov.uk

This ensures that users get a consistent experience and trust they’re in the right place if they follow a link to your service from elsewhere on °Ç¸ç³Ô¹Ï.

When building these types of services, you must use the:

You’ll need to use the °Ç¸ç³Ô¹Ï Design System and to implement the patterns and typeface.

You can use the typeface on the offline parts of your service too if the digital part has passed a beta assessment.

Unless it’s a blog, your service must also have a °Ç¸ç³Ô¹Ï:

If the existing patterns do not meet your needs

If research shows that none of the existing °Ç¸ç³Ô¹Ï patterns meet the needs of your users, you can:

  • adapt an existing pattern
  • create a new pattern

In a service assessment, you’ll need to provide research and evidence to prove how your design works better for users.

Learn more about using, adapting and creating patterns.

Researching design solutions

°Ç¸ç³Ô¹Ï design patterns are reviewed regularly and tested with users on live government services.

You can read the research and join discussions about them on the .

If your service is not on °Ç¸ç³Ô¹Ï

You’re welcome to use the °Ç¸ç³Ô¹Ï patterns and frontend code even if your service is not considered part of °Ç¸ç³Ô¹Ï. Although you’ll sometimes need to use different patterns, for example if you’re building something like an admin interface.

While you can use the patterns, your site or service must not:

  • identify itself as being part of °Ç¸ç³Ô¹Ï
  • use the crown or °Ç¸ç³Ô¹Ï logotype in the header
  • use the GDS Transport typeface
  • suggest that it’s an official UK government website if it’s not
  • use the

These things are there to provide a consistent identity and navigation between °Ç¸ç³Ô¹Ï and the sites and transactional services that hang off it. If your service is not on °Ç¸ç³Ô¹Ï, there’s no need to maintain that identity - in fact, you might confuse or mislead people if you do.

You should also use the brand logo and font of your organisation. The °Ç¸ç³Ô¹Ï Design System includes a to help you do this.

Examples and case studies

Examples that show you how to make your service consistent with °Ç¸ç³Ô¹Ï include:

Updates to this page

Published 9 December 2016
Last updated 9 July 2026 Show all updates

  1. Added that a site or service cannot use °Ç¸ç³Ô¹Ï brand colours if it's not on °Ç¸ç³Ô¹Ï.

  2. Guidance first published